Vietnam has recently announced a new slogan and logo for the tourism industry, which reflect the great potential yet to be tapped in making the country a favorite destination worldwide.

Vietnamese advertising company Dat Viet has developed the slogan and logo which inscribe a lotus bud arising from the orange yellow background of Vietnam.

The Vietnam National Administration of Tourism, the nation’s tourism watchdog, has selected the Dat Viet emblem from a total of 1,194 local and foreign entries.

The announcement comes as a part of the national tourism industry’s action plan for the period from 2001-10.

Reported by M.Q - Translated by T.H.